Vestiaire Collective.

Realization of a communication campaign for VC to revalue the second hand market.

To give a second life to a luxury product, I rebound by offering it for adoption. Affect plays a role that gives a certain nobility. A certain nobility in the fact of acquiring a second hand object, adopting it is almost a good deed. Recycling is topical! The personification of the product plays with the notoriety of the brand by addressing the connoisseurs/experts.